A Mini Disappointment | January 6, 2004
I was quite excited about today's Apple keynote speech. There have been lots of rumours flying around about new Apple hardware. Amongst them have been speculation about a new iMac design, the possibility of a G5 powerbook and a tivoesque digital hub called an iBox. There has also been talk of an iPod like device that can playback video and the ever present speculation about tablets and PDA's.
Sadly none of the above appeared at this Macworld, although we were promised that 2004 would herald some great new products. What was announced was the iPod mini. On the face of it, this is a really good idea. iPods were *the* cool present this Christmas and have dominated the top end mp3 player market. However they are pretty expensive so it makes sense for apple to create an affordable version to increase their market share even more. This they are trying to do with the iPod mini.
However from what I can see the pricing just doesn't stand up. While the iPod mini looks pretty cool (although personally I think the candy colours look tacky) it's only $50 less than the 15GB iPod, yet has about a 10th of the capacity. If the difference was $100 I could see people being tempted, but for $50 difference I'd guess most people would go for the 15GB iPod instead. As such I'm guessing that apple will probably have to drop the price of their iPod mini's pretty soon after they come out in order to make them competitive. So if you want one, it would probably be worth while waiting around for a few months to see what Apple do.
Posted at January 6, 2004 9:57 PM