Guerilla Book Marketing | June 24, 2006
Call me naive, but I always thought the books displayed cover out at bookshops were done so because the staff liked the books or they were good sellers. It wasn’t until I dipped my toes in the publishing world that I found out you actually have to pay for your books to be presented this way.
If you have a publisher with good industry connections and deep pockets, your books get featured this way. This is why you see the same few title in every bookshop you go to. It’s not an indication of quality, just that the companies behind them have a bigger marketing budget. This probably helps explain the ubiquity of the dummies series.
So I’m going to suggest a guerilla book marketing campaign to help support your favourite authors. If you’re browsing the bookshelves and see a book you like, simply flip it cover out. It doesn’t have to be one of my books, although that is always appreciated. It doesn’t even have to be a computer book. Any book will do.
And if you have a camera with you, why not grab a pic and post up the evidence. Here are a few to get you started.
Posted at June 24, 2006 11:34 AM