Silverback | February 14, 2008
Ever since starting Clearleft people have been asking why we don’t build our own app? After all it’s the kind of thing people like 37 Signals or Firewheel have been doing for a while now.
In truth it’s always something we’ve wanted to do, we just never had the time. We’ve been so fixated on creating great products for our customers, we couldn’t fit it in. The other problem was coming up with a great idea. Sure we’ve thrown concepts around before, some of which were pretty good. However none of them ever quite stuck.
That is until a few months ago when we came up with an idea so obvious, we couldn’t believe it hadn’t been done before. As well as being stupidly simple, it was something we ourselves would use. In fact we liked it so much we wanted it to magically appear so we could start using it straight away.
So what is this mystery app? Well I’m afraid it’s a little too early to say at the moment. However if you know the kind of work we do, you can probably figure it out from the holding page. It’s kind of niche, but we hope it will be of benefit to a lot of you designers and developers out there.
The app itself is at a very early alpha stage. It’s almost feature complete but needs a lot of performance tuning. We’re hoping to have a demo ready by SXSW and will start a limited private beta when we get back. However I doubt the app will reach a releasable state for at least a couple of months.
In the meantime, If you’d like to be involved in the beta, why don’t you pop along to the holding page and sign up for notification.
Oh, and I forgot to mention. The app is called Silverback and it features a gorilla holding a clipboard. How cool is that?
Posted at February 14, 2008 10:49 PM

John said on February 14, 2008 11:06 PM
Curse you guys and your viral marketing tactics! Tell us what it is!
:)