7 Ways to Improve your Public Speaking | January 3, 2010

As a self confirmed conference junkie I speak at a dozen events each year, and attend many more. As such I’ve probably seen close to a thousand talks over the last five years. Because of this I’ve got a pretty good idea what makes for an exciting talk and how you can guarantee your session will suck.

As somebody who also organises two conferences, UX London and dConstruct I’m really keen on getting new talent into the speaking circuit while still maintaining quality. As such I’ve put together a quick guide to help both new and experienced speakers kick arse/ass.

Most of these tips aren’t new, but you’ll be surprised how few people actually follow them. However if you do, you’ll be well on your way to being the next Jeff Veen, Jared Spool or Jason Santa Maria.

It’s all about preparation

Winston Churchill once said that for every minute of a speech he would spend one hour preparing. By those calculations a 45 minute presentation would have taken him around six and a half working days to complete. That may be long enough for a seasoned orator like Winston, but for most people I think you need a lot longer. It usually takes me around two weeks to prepare a new talk, pulling 12 hour days. So that’s easily two or even three hours per minute. If you haven’t done the research or put in the hours, it’ll show in the quality of your slides, the quality of your argument and the quality of your delivery. In short, the more time you put into your talk the more polished and professional it will be.

Craft a strong narrative

Just like a good movie, the best presentations have a strong narrative arc. They have stories that are broken down into logical sections or acts, with one section flowing seamlessly into the next. Concepts will build upon each other, allowing the audience to spot patterns and follow an emerging theme. Good presentations will have highs and lows that are deliberately created to elicit certain reactions from the audience. In stark contrast the worst presentations are ones that jump all over the place, moving from one concept to the next with little narrative glue to hold them together. As such, good speakers aren’t just orators. They’re people can who see the stories hidden inside complex sets of data and are able to expose these relationships in a logical and structured manner. Good speakers are storytellers, plain and simple.

The best way to craft a narrative is to start by doing a brain dump of all the ideas you’ve been having around a particular topic. You could do this by writing your key concepts down on sticky notes and posting them up on your wall, as several of my colleagues do. Or you could start writing discrete blocks of content into your favourite word processor and then move them around in a more linear fashion until they start to fit. The method you choose depends on whether you already have an idea for a narrative or whether you’re hoping for a more emergent story. Either way, the goal is to create a high level overview of your subject matter in order to spot the connections and select the most compelling of several possible story arcs. Once you’ve developed an engaging story with a few key plot points, it’s much easier to fill in the details.

Start strong and finish on a song

As a speaker the moment you get on stage you need to answer the following question going through the mind of every person in the audience, “Is there any value listening to this person or should go back answering my emails and sending messages on Twitter?” A good speaker will start strong and grab peoples attention in an instant. A bad speaker can lose an audience almost immediately and spend the next 45 minutes struggling to get them back.

Unless you’re famous and people have come to explicitly hear about you, the absolute worst way to start a talk is with a condensed version of your life history. Nobody cares what college you went to, who your last seven employers were or what your current job title is. Even If they do, they can check our your speaker profile or the about section of your site for more detail.

I saw one presentation for a Microsoft NUI researcher who literally spent 20 minutes explaining her whole career history for the last 25 years. The sad thing was, once she got onto the meat of her talk it was actually pretty interesting. However by that point most of the audience had given up the will to live, let alone the will to listen. I think quite often it’s a confidence thing. For some reason the speaker doesn’t feel like they deserve to be on stage so spends the first 20 minutes justifying their appearance. The best approach is to get the conference organisers to give you a quick one or two line introductions and then jump straight into the talk.

Not quite as bad are the speakers who spend the first ten minutes of their talk explaining the structure of their presentations and what they are going to cover. This approach is actually recommended by some speaking coaches as it’s supposed to help set expectations. However it also takes away any sense mystery and is akin to starting a live book reading with the table of contents. I saw one speaker spend so long outlining what he was going to say that he didn’t have enough time to cover the conclusion. So don’t bother telling us what you’re going to be talking about, just talk about it.

I think the most effective way to begin a presentation is to start with a story. The story could be an anecdote that helps people empathise with a situation, a moral conundrum that gets people thinking about what they would do in that situation or a complex analogy that primes your audience for the issues you’re going to cover. Some of the best presentations I’ve seen start with a historical story that resonates with a current issue we’re facing. Not only do you learn something new about a topic outside your area of expertise, but you also learn a new way of framing or explaining a problem.

As humans we’re hard-wired to enjoy stories and it’s actually one of the fundamental ways we store information and communicate ideas to each other. So a strong story will engage the emotional part of our brains and make for a much more memorable experience. Stories are also much easier for the speaker to remember. As such, the opening part of your talk will feel more natural, relaxed and practised if you take this approach.

You can do a similar thing with the end of your talk, finishing on a high note and perfectly book-ending your presentation. In fact, if you perfect the beginning and the end, the rest will usually take care of itself.

Practice makes perfect

I start to practice my talks even before I’ve finished writing them; reading blocks of content out loud to see if one concept flows logically into the next. This helps me familiarise myself with the material and internalise the content one piece at a time. Remember, this isn’t about memorising whole sections word for word. Instead it’s about understanding the underlying concepts so you can improvise on them later if needs be.

Once the talk is written, it’s time to do a couple of dry runs. I usually do this on my own, somewhere I know I won’t be disturbed. The first couple of times you run through the talk it’ll be fairly uneven. Your timing will be off, there will be holes in your content and your narrative will be patchy in places. Don’t worry as this is perfectly natural. Just re-jig your presentation and try again. I’ve been known to completely re-order and even rewrite large chunks of a presentation at this stage.

Once you’ve gone through the talk a few times and are sure that the narrative flow is right, it’s time to start practising the delivery. To do this I sometimes set up a webcam to record my presentation so I can play it back to myself later. I’ll run through two or three times, practising my pacing, intonation and how I propose moving around the stage. At this stage you’ll get a good sense of how long the presentation is going to be, so you may need to cut some slides, add some new content or simply expand on some concepts you previously skipped over. Nothing annoys attendees more than getting the timing wrong and having to skip the last 20 slides. Similarly, conference organisers hate it if you go over your allotted time as it impacts on the other speakers.

When you’re happy with the delivery it’s time to try it out on a live audience. At Clearleft, when one of us is preparing a talk we’ll often gather everybody in the conference room and do a dry run in front of the whole team. If you don’t work for a company where this is possible, try practising in front of a few friends and loved ones.

The act of presenting to a live audience really does change the nature and tempo of your talk. With real people in the room you’ll take it a lot more seriously and put more effort into the performance side of the presentation. You’ll probably find that you rush through it a lot faster than you thought, often by as much as 20%. It’s the affect of nerves and is perfectly natural. The more you present in front of a live audience, the more comfortable and relaxed you’ll feel, both with your self and the material. Ask for feedback from your friends and take what they say on board. This is probably the only time where you’ll get genuine face-to-face feedback on your talk so it’s important the make the most of the opportunity.

Before speaking at a big conference, I like to try my talk out at smaller events. This gives me the opportunity to really internalise the material and practice the delivery to a smaller, more forgiving audience. So look for opportunities to talk at local BarCamps, SkillSwaps and other community events. To give you an example, prior to a recent talk for 600 people I practised at a local community event in front of 40 people and then at a smaller conference for 200 people. By the time I spoke at the big event I knew which elements of the talk worked really well and which elements should be dropped. I had a good idea of the pacing and structure of the talk, as well as allowing myself the time to really polish the delivery. The talk was a huge success, but this was as much to do with the amount of practice I’d done as any innate ability. In short, the more you practice, the better your final delivery will be, so don’t skimp on this crucial factor.

Repetition, Repetition, Repetition

As a culture we often value freshness and originality over quality and precision. Once information has been released we feel that it’s somehow tainted and no longer holds any value. This is perhaps one reason why novice speakers often prefer to give new talks each time, rather than taking an existing talk and polishing it to perfection.

When I started speaking I know that I always felt an internal pressure to create something brand new and never before seen. Of course, this in itself is a conceit as there is very little in our industry that hasn’t made it onto the web and into the community consciousness in one form or another. In truth a good presentation is as much about the performance as it is about the content, and the only way you can polish the performance is though practice.

To gain mastery over your material and delivery I recommend giving the same talk as many times as you can. Each time you perform you’ll do slightly better. Some speakers will create a new talk every 18 months, retiring their previous one, while others will have a stable of talks with which to draw upon to avoid repetition. Some professional speakers will limit their talks to geographic regions, giving it once in a particular city, country or area while others will let a single talk run and run until the demand subsides. The approach you take is up to you, but very few professional speakers will only do a talk once. The length of time it takes to prepare a good talk just doesn’t justify the expense. Especially when you consider the low or even non-existant fees many conference organisers pay.

Now this is not to say that the talk shouldn’t change over time. The more times you deliver the talk the more ways you think to tweak it. You’ll come across new examples and retire old ones. You’ll switch metaphors and think of better ways to make a particular point or explain a particular concept. So it’s entirely possible that a talk you started presenting a year and a half ago is so different now as to be almost indistinguishable from the original.

Be relaxed and confident

Public speaking can be a nerve racking experience, so you’ll be a lot more relaxed if you know your environment and equipment before hand. As such, it’s always worth getting to the venue before the attendees arrive to have a look around. Plug in your laptop to make sure your screen sharing preferences are set correctly. People always assume it’ll be OK on the day, but I’ve seen far too many talks end in disaster because the speaker didn’t do a proper tech check. There’s nothing that looks less professional or puts you off your stride more than spending 10 minutes aimlessly fiddling with your display settings at the start of your talk.

Plug in your Bluetooth clicker and walk around the stage checking the range. This is as much to do with checking the technology as it is getting comfortable with the space you’ll be using. Introduce yourself to the folks doing the audio and make sure they know if you’ve got any music in your presentations. Make sure you get mic’ed up in advance of your session and that you’re comfortable with how the AV set-up works. Lastly, talk to the person introducing you and make sure they know enough about you to do a proper introduction.

A lot of public speaking is about confidence, so you can increase your confidence in a number of different ways. Some people feel more relaxed if they’ve been to the gym the day of their talk. Personally I’m happy just to get a good nights sleep and feel refreshed in the morning. Jeff Veen recommends dressing slightly smarter than your audience as it’s a good subconscious indicator of status. Looking and feeling sharp is also a great confidence builder, so a smart outfit and a new haircut can do wonders for your self-assurance.

No matter how great a speaker you are, you’ll always get a little nervous before getting on stage. This shot of adrenalin is actually a good things as it works as a performance enhancer. However 15 minutes before going on you probably won’t think this. Some people like to be by themselves before a talk for quiet contemplations. Others like to listen top music to psych themselves up. I like to find a few friendly faces in the audience to help take my mind of the impending performance. Whatever your method, you want to step out on stage feeling relaxed and confident.

Give a confident, articulate and passionate presentation

Talking to some people you’d think that public speaking was the most painful experience possible (and to be fair, for some people it is). However if you’ve put in a good amount of effort planning your talk, had plenty of time to practice and have a good understanding of your source material it can also be a lot of fun.

The best talks are given by people who are really passionate about their topics and can communicate that passion to a room full of people. So pick something you love talking about and let that love shine through. A passionate speaker can make even the most dull subjects come to life, whereas a boring speaker can drown the most engaging subject matter.

Good speakers talk directly to the audience, making eye contact with people in the front few rows to cement that bond. Good speakers also come away from the perceived safety of the lectern and move around the stage, using the physical space to denote transitions in their story arc. One simple but effective technique is to move towards the front of the stage if you want to draw your audience in and make an important point. Good speakers also vary the speed and intonation of their voice, creating a rich aural landscape with which to captivate their listeners. Combine this with open, impassioned hand gestures and you’ve got a powerful arsenal of persuasive tools to draw upon.

Ultimately the best presentations are as much about the performance as the content therein. So if you give yourself permission to enjoy the performance, your audience will undoubtedly reciprocate in kind.

Posted at January 3, 2010 9:10 PM


Janice Tomich said on January 3, 2010 10:17 PM

Hi Andy - Terrific post!

Thank you for Churchill example regarding preparation. It took me a long time to realize how much time was actually needed to prepare myself for presentations.

I have also found it difficult to persuade my clients about the amount of time that they need to invest in prep and practice.

I had been previously looking for your fine Churchill example, with no luck. Thank you for posting it.

Now I have black & white ammunition to convince my clients with - who can argue with Churchill?

Warm regards,

Yaili said on January 3, 2010 11:26 PM

Wonderful article, Andy.

I’m not sure I agree 100% with your 5th point though. I’m aware that conference speakers are rarely paid, and putting the time and effort that goes into writing a great presentation is, more often than not, not going to be paid for. But conference goes do pay for their tickets — sometimes a lot of money (especially with freelancers), and many times they are not only paying for the ticket, but for other expenses plus the day(s) off work. So watching the same presentation over and over can be frustrating and twittering unavoidable.

Having said that, I think the suggestion of not giving the same presentation within the same region or the same country twice would be rather welcome. For example, I go to a lot of conferences within the UK, so if speakers were to restrict presenting the same thing in the same country twice, I wouldn’t have to endure that many repeated presentations.

In my opinion, one of the main aspects that causes this, is that the same people keep talking at the same conferences. Perhaps if the speakers lineups were a little more varied, this wouldn’t be a recurring issue.

Have a great 2010!

Craig Rowe said on January 3, 2010 11:47 PM

Thoroughly interesting read as always.

Many of your points, particularly regarding preparation, narrative and strong start/end also apply equally well to blog post/articles.

The idea of treating presentations like the songs of a band (where they are repeated for different audiences) is one that seemingly causings contention with some attendees however it makes perfect sense and no two talks are the same if there is a reasonable amount of flexibility built in for differing audiences and some element of interaction (even if it is just questions at the end).


Sean said on January 4, 2010 2:54 AM

Wish my presentations skills students understood more about preperation. So many of them prepare the night before and it shows.

Louise said on January 4, 2010 1:42 PM

Thanks Andy,

Stumbled on this as I dive into prep for a intranet usability presentation, nice to hear that we all take ages to get ready!

(and that we all reuse our content - but don’t tell anyone …)



Chris Atherton said on January 4, 2010 1:54 PM

Hi Andy

Terrific post, thank you. The bit about Churchill and preparation is a great note; so much of what people often think of as preparation is either making the slides or geeing themselves up to address a roomful of people, but that leaves out a lot (narrative, flow, energy …)

I’m going to Presentation Camp London in a couple of weeks and I’m trying to work out what to talk about … you may just have convinced me to re-work some old material rather than trying something completely new!



Adam Lawrence said on January 4, 2010 3:21 PM

Great (long!) post and I thoroughly support many points.. except one.

I vehemently disagree on “The best way to craft a narrative is to start by doing a brain dump of all the ideas you’ve been having around a particular topic.”

No, please. Instead, start by asking yourself why your audience are there, and what they need to hear… In other words, start with the customer’s needs, not with the stocktaking.



Andy Budd said on January 4, 2010 5:41 PM

Hey Chris,

Didn’t realise there was such a thing at PresentationCamp, but it looks pretty interesting. May even go myself if they’ve got tickets left.

Andy Budd said on January 4, 2010 5:42 PM

Hey Chris,

Didn’t realise there was such a thing at PresentationCamp, but it looks pretty interesting. May even go myself if they’ve still got tickets.

Andy Budd said on January 4, 2010 5:46 PM

Hey Adam,

I guess the majority of conferences I speak at are fairly targeted. So their events about user experience design or web standards development. Also the conference organisers generally have a good idea about the subjects the speakers talk about. As such, I usually have a pretty good idea of what topics and themes are going to resonate with the audience. However if that’s not the case then I totally agree that you need to put the needs of the attendees first.

Andy Budd said on January 4, 2010 6:08 PM

Hey Yaili.

This is definitely an interesting issue and one that’s close to my heart. As a speaker, the more times you present the same material, the better you get. The material and presentation will morph over time, so it’s never the same thing twice. However a lot of the core concepts behind the presentation will be the same.

I think it really comes down to whether you see presentations purely as a way of disseminating information and if you feel that this information can be transmitted and internalised in just one sitting. I know that I’ve seen Jeff Veen and Jared Spool do the same talks at least 3 or 4 times. However each time I see those talks I get something new out of them. Sure, the information was the same, but different parts of the talk would stand out to me. They were things I already knew, but perhaps hadn’t used or thought about in a while. So while I didn’t come away with brand new information, I still came away with something valuable.

Similarly, I went to see a comedian at a local comedy club a few weeks ago. Despite having seen her perform the same set on TV, the jokes were still funny, I still laughed and I still got value from the event. so I suppose it really does depend on what your looking for (and of course the quality of the presenter).

On the subject of money, I agree that conference attendees pay a lot for events. However as a conference organiser myself, I can tell you that events are actually extremely expensive to stage, with a good 70% of the ticket price going to the venue. As such, some conferences choose not to pay their speakers at all. I think this is bad on several fronts.

First off I think it’s unfair to expect people at the top of their game to work unpaid for two weeks. Secondly, I think it’s unfair, because it makes it less likely that speakers will spend enough time planning their talks. This is why at Clearleft we always have a policy of paying our speakers above the normal rate. That being said, if it takes somebody 10 days to write a new talk at $1k per day, you’d be looking at speakers fees in the region of $100k for each day of conference. This would add a good 50%-100% to the cost of the ticket. So while I agree that it would be nice for attendees if speakers always gave a new talk, I doubt they’d be willing to pay for the privilege.

Dave Mulder said on January 4, 2010 7:36 PM

In my experience the easiest way to feel more comfortable and confident when speaking is to slow down.

Obviously, preparation and practice is great to reduce nervousness, but even with that my adrenaline would still race. Slowing down as I spoke allowed me to overcome the anxiety.

Stories/narratives are a great tool. I like to lead off with something unexpected and create mystery. There’s nothing better than seeing an audience close their laptops because it’s distracting them from paying attention to your presentation.

Yaili said on January 5, 2010 11:19 AM

Hey Andy,

You’re right: I rewatch the same stand ups all the time, and the jokes are still funny. Last November, at Build, I saw Mark Boulton do the same presentation on the subject of typography, and there were bits I hadn’t noticed the first time. But a lot of times, I’m watching a presentation, and I feel I’ve already read all of that on that person’s blog, or that the person keeps repeating the same sentences, word by word.

It would be great if the presentations would evolve, but a lot of them don’t, and it makes the speakers look a bit lazy — I know it may be an unfair comment, but that is the perception we have as knowledgeable audience.

About speakers not being paid, it’s a bad thing. And I know people who organize events, so I (kind of) know how it usually works — speakers are happy to have their expenses covered, and even than can be massively expensive if you’re bringing someone from across the pond, for example. I wonder if this situation would change if speakers started to ask for money more often? Then ticket prices would have to increase, of course, so there would have to be an increase in quality of content presented.

Maybe conferences should be more focused on a theme, or set themselves up to answer a specific question, less broad than the usual subjects that are picked. That could aid speakers to create more focused, in-depth presentations.

Anyway, I could go on for ever on this subject. I’m really glad that you, as a frequent speaker (and a most wonderful one, may I add) and as an event organizer are concerned about these matters.

Bryan J Busch said on January 5, 2010 4:53 PM

Found a typo that threw me off for a second:

“into your favourite work processor”

“Work” should be “word” (just in case someone thinks I’m referring to “favourite”).

Bryan J Busch said on January 5, 2010 6:53 PM

One more:

“Talking to some people you’d think that public speaking was the moist painful experience possible”

Feel free to delete my comments once these are fixed.

Remy Sharp said on January 7, 2010 12:02 PM

Great post Andy. Few things I wanted to add and comment on as I read through:

Repetition, Repetition, Repetition - I absolutely sympathise with this. As a new speaker, I was really conscious of repeating content, and after each talk that I knew I was giving again, I would change the slides, sometimes 30%, sometimes 100% - and it gets to be a very expensive use of time (which so far had been unpaid). It’s good to hear a “self confirmed conference junkie” say it’s okay to repeat - certainly in the name of mastering my content.

Practice makes perfect - absolutely, but for those people not in an office with colleague to practise against, I’d encourage you to skip the friends and family, and practise on local industry people. In Brighton we have some spaces where we can run free events. Recently I was giving a workshop and 6 hour workshops are exceptionally hard to practise by yourself, and I know that my wife wouldn’t want to sit through me rehearse it with her. So I set up a free event for 10 or so people to attend the rehearsal workshop. My workshop wasn’t perfect at this point, but the delegates got a free workshop (which might be hundreds of pounds typically) so we helped each other. What I’m suggesting, is if you can, support your local community and set up small free rehearsal events.

mary langan said on January 7, 2010 1:42 PM

Great post and some brilliant advice that I will be giving to some of the people I coach!


Monica Diaz said on January 7, 2010 1:51 PM

The greatest talks I think you have really prepared all of your life for. They are about things close to your heart that you have been exploring for years. Which is why you have stories to tell, anecdotes to share, consistency of message. Similarly, they evolve over time as your thinking widens, your clarity increases. In that sense you can talk about the same subject but no delivery is ever the same. Just like songs in a band, they evolve over time. They are never really repeats, but revisits. They are also audience-driven to some extent and participation or reflection from atendees change them. Audience feedback is much more than the claps (or lack of them) at the end. I love the points you raise here and you are right, they are useful for anyone taking the stage. Thanks for your thoughtful post!

Maria Cordell said on January 7, 2010 2:50 PM

Good and very useful post. Thanks!

Since others a pointing out errors, in “make sure you’re screen sharing preferences are set correctly”, “you’re” should be “your”.

In “whether your hoping for a more emergent story”, “your” should be “you’re”.


Tracy Osborn said on January 7, 2010 8:49 PM

This is one of the best and most comprehensive articles on the topic of conference speaking that I’ve seen - thanks so much for writing it!

Hopefully will use this advice soon.

Hoss Gifford said on January 7, 2010 9:07 PM

Thanks for the great article Andy.

As an experienced speaker I’m a big believer that there should be no pressure on conference organisers to remunerate people for their presentations other than covering travel and accommodation.

Good organisers provide speakers with an honorarium if the conference proves profitable, but in leaner times such as those we’ve had over the last couple of years, it’s understood that conferences will do well to break even.

Regardless of the amount of your remuneration, the real return on investment for the days crafting a compelling presentation is often indirect, sometimes intangible, manifesting itself as a line on your CV that adds enough credibility to win you that new job instead of the other guy.

Then again, sometimes it’s more tangible - after my first Flash Forward conference in London in 2001, a member of the audience asked if I could invoice them for £40k for future work they would give us. It sounded too good to be true but it they came through with the bank transfer a few days later.

I’ve also found sponsors tend to be generous to speakers too, in particular software companies, helping hugely with the always expensive task of keeping your tools up to date.

And while we’re all being grammatical pedants, you’ve used the verb affect when you should have used the noun effect, while talking about nerves.

Thanks again,
Hoss Gifford.

Arjan Haring said on January 9, 2010 9:13 AM

Great post.

My personal wish is that we can establish a European talent pool, with an own stage for upcoming speakers/thought leaders.

Design by Fire (www.designbyfire.nl) has in its mission to breed talent and to offer a stage for high potentials (less developing public speakers, more sharing new insights).

Maybe we could connect more conferences/conference organizers that have this wish.

Jon said on January 9, 2010 11:10 AM

Great post, another technique if you are about to step onto the stage and your heart is racing is to take a few deep breaths.

It supplies additional oxygen to your body and has the natuaral effect of slowing down your heart rate which in turn relaxes you.



Brit Mansell said on January 11, 2010 2:34 PM

Thanks for the insight, Andy. As usual, your words are inspiring.

Reading this post reminds me of your usability testing presentation at Future of Web Design London a couple of years ago. I really enjoyed your small format instruction style and the demonstration with the different wine bottle opening procedures. Having the props in your presentation changed the entire connection between you and the audience.

Thanks for the post.

John Davey said on January 12, 2010 1:10 PM

Well done Andy. What a fabulous post. Absolutely terrific.

Fred E. Miller said on January 17, 2010 12:21 PM

Good points here - Thanks!

Malcolm Gladwell, in his book, Outliers, says it takes 10,000 hours to become an expert.

This kind of dedication is necessary for speech presentations, also.

Practice makes perfect. However, the road to perfection never ends!

Again, good message!


Raman said on January 20, 2010 8:50 PM

Great post, Andy!
Will work on that, before you give me a chance to speak :-)

Raman said on January 20, 2010 8:51 PM

Great post, Andy!
Will work on that, before you give me a chance to speak :-)

David said on January 22, 2010 4:14 PM

I’m going to be speaking at a conference for the first time soon, even through i’ve spoken at a few Camps & internal talks it’s still quite intimidating.

It’s about 3 months away, which feels like a long way away, but sounds about right to do a really good job. These are some really great tips, thanks.

kids bedding said on March 6, 2010 12:45 PM

The more you practice the better you will become that’s the bottom line…by the way great book…why can’t you guys get borders to carry the second edition?