Rapha Performance Roadwear | June 21, 2004

Main Rapha branding image

[Update] The phase 3 site has just launched, so feel free to drop by an get some great quality cycling wear.

The Rapha website is one of a couple of new websites I've been working on at message over the last few months. The site is being rolled out in phases and this is the phase two launch. Phase one was a cut-down "teaser" version of the site. The current phase is going to be very similar to the final incarnation, but lacks the ability to buy the products online. Finally, in a few weeks time we'll be adding in the custom made e-commerce component and the site will officially launch.

As you can probably tell, Rapah design, manufacture and sell premium cycling cloathing. Their brand was lot's of fun to work with, being both modern, yet heavily influenced by the the golden days of road racing. I'm particularly impressed with the photography which has a loverly, classy retro feel about it. The design was very much a collaborative effort between Message and Rapha. They came to us with a clear idea about design, and our job was to help them translate these ideas into a workable website.

Due to the nature of the market, it was decided that it would attract a high proportion of people using broadband, hence the high quality branding images. The site was also designed primarily for modern browsers, although it's been tested (visually at least) via browsercam. The sites been through a number of changes over the last few months, so the CSS is currently a little unorganised. However on the whole I'm pretty pleased with the result. The phase two launch is really a beta release so there are bound to be a few quirks. If you spot anything out of the ordinary, please feel free to email me and let me know.

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