The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth by Andy Budd

The Growth Equation is the NEW book by design founder turned startup advisor, investor and coach — Andy Budd. In it he explores the challenges most early stage founders face; from launching your product, finding your first customers and figuring out what to charge; to improving acquisition, onboarding and retention; in order to land your first million in revenue and beyond.

Table of Contents

Introducing the Growth Equation
Chapter 1: Why Growth Matters
Chapter 2: Build a Genuinely Useful Product
Chapter 3: Finding Those First Precious Users
Chapter 4: Create Your Go to Market Strategy
Chapter 5: Founder-led Sales
Chapter 6: Founder-led Marketing
Chapter 7: Converting Prospects to Users
Chapter 8: Successfully Onboarding and Activating New Customers
Chapter 9: The Importance of Retention
Chapter 10: How to Price Your Product, Monetize Users and Expand
Chapter 11: Using Existing Customers to Get New Customers
Chapter 12: The Role of Behavioural Science in Growth
Chapter 13: Product Led Growth
Chapter 14: Building Out Your Growth Team

This Book Will Show You How To...

Find Your First 10, 100, 1000 Users

Figure out your Go To Market Strategy

Scale to $1m Revenue and Beyond

Hone in on Product-Market Fit

After Reading The Growth Equation You Will...

Understand the 7 Key Drivers Which Make up The Growth Equation

Why You Need Language-market Fit to Reach Product-market Fit

Have Developed Your Own Growth Strategy and Growth Engine

See How Product-led Growth Fits Into Your Own Growth Story