Coaching & Advising

Andy coaches, advises and mentors ambitious leaders to help them unlock the full potential of design.

Andy has helped a wide range of individuals and teams over the years, from early stage start-ups to CEOs and executive teams; and from agency founders to design execs. Find out how he can help you.


Andy typically works with two types of coaching clients; Design Leaders and Agency Founders.

As an experienced Design Leader himself, having grown teams from 2 to 30 people, Andy regularly helps early to mid-career design managers chart their careers, take on new roles, and deal with the day-to-day stresses of design leaderships.

As an experienced Agency Founder, Andy's sweet spot is helping ambitious founders grow their businesses to £3m revenue and beyond.


In his career as a design consultant, Andy has helped advise numerous leadership teams at companies like Virgin Holidays and Penguin Books. However it's the work he does with start-ups that really drives him. Andy has helped advise dozens of start-ups over the years, at first through accelerator programmes and innovation labs like L Marks and SeedCamp, and more recently directly with founding teams.

Believing in the transformatory power of Design, Andy can help early-to-mid stage start-ups hire the right people, make the right product decisions, and connect with the wider design community.

What makes a good design leader? Andy shares the five key challenges design leaders face, and the skills necessary to recruit, manage and foster a successful collaborative culture, at Awwwards Conference Amsterdam.