Writing

The Golden Age of UX may be over, but not for the reasons stated

Last week an article entitled The Golden Age of UX is Over popped onto my RADAR, after causing a bit of a stir amongst the design community. If I was being generous I’d say it was a genius title, designed to spark debate amongst UX designers. If I was being slightly less generous, I’d say it was a devilishly brilliant piece of click-bait, designed to drive traffic to an agency site. Either way I had a feeling the article would annoy me, so spent the next couple of days actively ignoring it. However temptation finally got the better of me and I ended up taking the bait.

The Real Value of Original Research

User-centred designers typically start a new project with a research phase. This allows them to understand the product or service through the eyes of their customers, explore the limits of the problem space, and come up with recommendations that feel at least partially informed. All useful things from a design perspective.

First Direct Trains Customers to be Phishing Victims

Banking security is a big deal and has been all over the news of late. Most of the coverage focusses on digital security and how to avoid having your account hacked. A common culprit is the Phishing attack, where a hacker sends you an email claiming to be from a trusted source, and asking for personal information like your password, mother's maiden name, date or place of birth. Most security savvy companies have got wise to this approach, so on every email they will state clearly that they will NEVER request personal information like this.

Talk Tropes and Conference Cliches

Over that last 12 years of attending, speaking and organising conferences, I’ve seen a lot of talks. Probably upwards of a thousand. I’ve seen talks that have inspired me, talks that have challenged me, and talks that left me welling up. During that time I’ve seen themes start to emerge; topics our industry find fascinating and love to revisit time and time again.

UX Design and Service Design are Growing Ever Closer

For the longest time I’ve maintained that Service Design was a specific discipline, distinct from UX Design. It’s true that they have a lot in common, like the way both fields approach problems through a user-centred lens. They also use many of the same tools, such as design games and personas. Even some of their distinctive tools, like the service delivery blueprint have similarities with our own user journey maps. But if you spent any time with a credible Service Design agency five or ten years ago, you’d easily spot the differences.