Hiring your first designer can feel like a black box. You know design matters. You want your product to feel polished, trustworthy, and easy to use. But what kind of designer should you hire first?
The way we interact with the web today is surprisingly manual. Want to book a flight? You’ll probably head to a familiar airline’s website or open Google and type in your dates. If that site also offers hotel and car rental options, great—you might stay and book everything in one place. But more likely, you’re picky. So you go off searching for that perfect boutique hotel or the restaurant you’ve read about. Click by click, tab by tab, you stitch your trip together.
I grew up on a steady diet of martial arts movies Enter the Dragon. Fist of Fury. Bloodsport.
Bruce Lee slicing through opponents with surgical precision. Jackie Chan turning ladders and brooms into improvised weapons. Van Damme landing slow-motion head kicks that were somehow both brutal and balletic.
As a design leadership coach, I’ve spent years helping talented designers navigate the messy, ambiguous world of business. One theme I keep seeing — sometimes subtly, sometimes not — is how easy it is to fall into an unhelpful mindset when collaboration gets hard.
In 1999, James Dyson made a controversial decision.
After a decade of painstaking invention and a wildly successful UK launch, Dyson—the man and the company—relocated vacuum cleaner manufacturing from Wiltshire, England, to Malaysia. The move provoked public outcry. How could a proudly British inventor, one who’d made a name railing against poor design and shoddy performance, outsource to Asia?
In 1950s post-war America, an advertising executive named Rosser Reeves proposed a simple formula: you could have it fast, cheap, or good — but only two at a time. This “Project Management Triangle” quickly became corporate gospel, the kind of phrase you’d find taped to the side of a developer’s monitor or printed on a mug in a product manager’s cupboard. It was neat. It was true. And like most good slogans, it masked a deeper, more complex story.