Writing

Design like a Michelin Star Chef

The England of my youth was a desert for good food. The difference between a "good" restaurant and an average one lay mostly in the surroundings; that and the use of slightly more expensive ingredients. But white cotton table cloths and snooty service weren't enough to hide the mediocre food that lay therein. That’s why I used to relish my regular trips overseas, to eat at restaurants where the owners actually cared about what they were producing.

In defence of the hamburger menu

It’s interesting seeing how quickly hamburger menus have turned from handy UI element to social pariah. Rarely a day goes by without some young designer pronouncing hamburger menus the biggest UI crime since Clippy.

On Habit and Self Reliance

I learnt to dive the PADI way, safe in the knowledge that my "buddy" would be there to help if I needed them. So if I was struggling to get my fins on they'd steady me, if I got caught in some fishing line they'd untangle me, and in the unlikely event that I ran out of air, we could breath from the same source. The "buddy system" provides a great comfort blanket and makes recreational diving that much safer.

The Death of the Agency Has Been Greatly Exaggerated

If I lived and worked in San Fransisco, the current "death of the agency" debate may have slightly more poignancy than it does in the UK. San Francisco and the wider Bay Area is undoubtedly living through a huge tech bubble, and has been for some time. The slew of new tech businesses quickly hoovered up the local talent, before starting to ship them in from around the country and the rest of the world. This includes dozens of Brits I know who have left these shores for a better life in California.

My Concerns about Value Pricing

While I think the argument for value pricing has a logical constancy, and sounds great in theory, I worry how it will end up being applied in practice. My main concern is the effect this approach will have on the practice of design and our relationship with clients, although I have a number of practical concerns as well.