Writing

As we Reach the Feature Event Horizon, our Processes Start to Collapse

We find ourselves at a singular moment of time. As an industry we’re starting to reach what I call The Feature Event Horizon. The point at which the time it takes to ship an idea is almost the same as the time it takes to come up with the idea in the first place. As we get closer to the threshold, time dilates. reality warps and we start to experience process collapse. What happens on the other side is anybody's guess, but it’s going to be bumpy. Let me explain. But first, let me start with a story.  

10 Practical Startup Books Every Growth-Obsessed Founder Should Read in 2026

A quick search for “startup books” will surface the usual classics: The Lean Startup, Crossing the Chasm, Blitzscaling, The Hard Thing About Hard Things. They’re thoughtful, often inspiring, and occasionally sobering. But when you’re in the messy middle of building a startup — trying to land your first customers, work out why growth has stalled, or decide what to do next with limited time and money — inspiration isn’t the thing you’re short on. Clarity is.

Why The Growth Equation Ended Up as an Audiobook (and Why I Didn’t Read It Myself)

One of the quiet failures of most startup books is that they assume founders have time to read them. The reality is that most founders consume ideas in the cracks between everything else. On the morning commute. While walking the dog. At the gym. Audiobooks fit that reality far better than a hardback ever will, which is why I always planned to release an audio version of The Growth Equation.

The Rise of Vibes-Based Marketing

For decades, marketing has been a game of visibility. Say something loud enough, often enough, and eventually people will remember you. That was the awareness era — billboards, banner ads, jingles you couldn’t scrub from your brain even if you tried.