Writing

Design Practice

My First Impressions of Balsamiq

I recently received a wireframe from a potential client outlining their plans for a new homepage, which in itself was pretty impressive. It showed that the client had knowledge of the industry as well as a good understanding about the importance of planning. To produce this wireframe our prospective client had used a relatively new tool called Balsamiq, which aims to capture the sketchy nature of hand drawn wireframes with the utility of a GUI application. On the surface this seems like a really good idea and it obviously allowed the client to produce something relatively quickly with little or no prior experience. As such, I think a tool like Balsamiq does have a place in the non-professional market. However I think the tool has a number of fairly fundamental problems.

Speaking & Events

Conferencing part 2 - SXSW

Every year SXSW takes on a slightly new dimension so it's never the same experience twice. Change is inevitable and I always have a good time at the event. However I always find myself harking back to years gone by. I guess that's age for you.

Speaking & Events

Conferencing part 1 - ETech

As you're no doubts aware I'm an unabashed conference junky, so it will come as no surprise to you that I've spent the last couple of weeks in the States attending three such events. First up was "ETech":http://en.oreilly.com/et2009/, the emerging technology conference from O'Reily. Moved from it's spiritual home in San Diego, this year it was help in the Chino wearing capitol of Silicon Valley, San Jose. The event was much smaller than last year and the tone was somewhat downbeat. However I don't think this was necessarily down to the economy as a lot of people were speculating. ETech is an amazing place to showcase new technologies and is where start-ups like Flickr made their debut. However if there are no new breakthroughs on the horizon, the events obviously lacks its reason d'etra. I think that was the case this year.

Tech Culture

Why Friends Reunited Failed

I was recently interviewed by the Independent on Sunday to get a design perspective on why Friends Reunited ultimately failed. However rather than the design of the site, I think the design of the system was ultimately to blame.

Speaking & Events

9 Ways to Stop Your Conference Panel From Sucking

Each year, hundreds of assorted geeks will get the chance to speak on a panel at SXSW, many for the first time. I've witnesses some truly inspiring and thought provoking sessions at SXSW. However I've also had to sit through my share of turkeys, from the mind numbingly boring to the painfully embarrassing.

Design Practice

Is your website like a leaky bucket?

A lot of companies make money by driving traffic to their sites through marketing or SEO campaigns in the hope that some of their visitors will turn into customers. This makes sense when attention is plentiful and online marketing is cheap. However as marketing costs rise and attention becomes increasingly scarce, companies need to look outside of the traditional marketing funnel. Rather than simply increasing traffic, companies need to start focussing on conversions. After all there's no point spending large sums of money pushing people to your site if they leave when they get there.