Until recently, few businesses had given much thought to the topic of Web Accessibility. However thanks to the tireless work of organisations like the RNIB, this is starting to change. In this article I hope to give a brief outline about exactly what web accessibility is, and then explain how building an accessible website can have a positive impact on your business, both in terms of PR and ROI.
Working out a price for a website can be a bit of a guessing game. Quite often people will get in touch with you (and a dozen other agencies) asking for a quote with very little or no information to go on.
In my experience most people view design as a superficial thing. It's about making something look nice, be that a business card, a brochure or a website. This is why many web designers jump straight into Photoshop when they get a new commission, and why clients expect to see designs before any requirements have been set. People just don't get what design is really about.