Writing

The Pricing Problem

Working out a price for a website can be a bit of a guessing game. Quite often people will get in touch with you (and a dozen other agencies) asking for a quote with very little or no information to go on.

The value of design

In my experience most people view design as a superficial thing. It's about making something look nice, be that a business card, a brochure or a website. This is why many web designers jump straight into Photoshop when they get a new commission, and why clients expect to see designs before any requirements have been set. People just don't get what design is really about.